Mobile App Trends to Watch Out For

Mobile app landscape is highly dynamic with fast changes and innovations becoming the order of the day. For mobile app developers, some trends are clearly dictating the momentum and making a difference to the app development. Developers can no longer rely on older technologies and development tools. Let us look at the popular app development trends that presently exist in the technological space and see what strategies can be devised to derive maximum benefit out of the rising trends. Time Spent on Apps Far Outstrips Those on Smart phones Ina a study conducted by the app analytics company Flurry, it has been found that the average time people spend on smart phones and tablets each day is 158 minutes. In addition, out of these 158 minutes, 127 minutes are spent in browsing mobile apps while 31 minutes are spent on visiting websites. Businesses that do not realize the pivotal role played by apps in our every day and provide consumers with a pleasant app experience, are going to lose a large chunk of business in future. Games, Fastest Growing Category in App Store & Google Play The fastest growing category of apps being downloaded in app store and Google play is currently the ones that relate to games. The games app growth is over 18% and is five times larger than the Tools category, which is the second most downloaded category at Google play store. This is followed by Communications, Photography and entertainment as the five most downloaded apps on Google play. As regards the App store, Games is followed by Entertainment, photo & Video, utilities, and social networking as the most downloaded apps Focus on User Experience As per the latest Global Web Index, eight out of ten internet users have smart phones and one in every ten people own a wearable device. As smart phone usage is witnessing an unprecedented surge over desktop, customer experience is bound to figure more and prominently and will soon be the USP for businesses, marketers and designers to stand out in the market. An app with poor user experience will be rejected outright in the technology space. High Level Mobile App Security Basic security measures are major focus areas that draw the attention of users. No one would wish to have his personal or financial information available to hackers. It is this reason that iOS and Android consider security as an important factor. Developers need to ensure that their apps run successfully while meeting all security protocols. Hybrid HTML 5 Apps Though a vast majority of the developers prefers native mobile apps, HTML 5 is becoming more and more a favorite of increasing numbers of developers as its performance is exceedingly praiseworthy. Hybrid HTML 5 is likely to get further momentum as these are successful in enterprise and consumer app development. Wearable Devices Wearing devices like smart watches, fitness devices etc that connect with mobile devices have become an important part of our lives. More and more people want better integration of wearable devices with their phones and tablets. Users want better apps with better interfaces and performance. People who own smart watches prefer apps on their phones that also support wearable devices. Integration with IOT (Internet of Things) IOT is still in its infancy stage as far as its adoption in our everyday life is concerned. However, IOT is the future and is going to be integrated in to our everyday activities soon. The backend infrastructure of mobile platforms is to be improved so that they can communicate with all connected devices.

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