Artificial Intelligence Boosting Performance of Sales & Marketing Team

access_time July 12, 2019
by   TechmavenitAdmin
chat_bubble 0
remove_red_eye 310 views
For many sales and marketing professionals quite until recently, artificial intelligence was a term that they equated with human job losses and considered playing only a minor role in marketing strategies.However, a recent survey by Salesforce has revealed that the present day marketing professionals consider AI to be a crucial component of any marketing strategy and even expect it to grow by 53% over the next two years. For marketers, there is nothing more important than staying in tune with the latest technological advancements and in this case- artificial intelligence. Artificial intelligence helps businesses unearth new insights, maximize profits, and substantially grow their business. Artificial intelligence transforming markets It is becoming increasingly evident that traditional marketing or outbound marketing as is called is becoming grossly ineffective in winning and retaining customers. Customers expect marketers to deliver continuous, customized, insight- driven interactions on an individual basis. It is here that AI becomes effective as it can deliver personalized customer experience and provide the needed competitive advantage to marketers. While no one can deny that the old marketing methods still continue to be effective- though at a lesser extent- it is important to note that incorporating artificial intelligence in any marketing strategy will guarantee increased revenues and greater profits. Let us now go through the manner in which artificial intelligence is transforming marketing strategies and ensuring increased revenues and business growth. Effective use of data to drive marketing strategies Companies presently are in possession of huge amount of structured data that is practically impossible to analyze manually. It is only AI that can effectively collect, scan and analyze such huge data and put it to productive use. Artificial intelligence is able to scan through vast amount of customer data, including their search history, preferences, buying tendencies etc. Using this data, companies can serve product offerings based on customer preferences. Personalized marketing and ad targeting Incorporating artificial intelligence in to your marketing strategies eliminates the “blanket marketing” methods used presently by marketers and instead, helps replace it with personalized marketing strategies that specifically cater to the individualized preferences of customers. The more targeted and personalized your ads are, the greater the chance of your marketing plans becoming effective and attaining sales goals. Creating business content According to Gartner, 20% of all business content will be authored by machines by 2018. It is expected that artificial intelligence will be able to create press releases, blogs, user manuals, product descriptions etc even though the majority of content will still be authored by humans. Creating business content by AI helps companies relocate human resources to more creative jobs and also helps them save time and money. Predictive analysis for customer retention Making repeat sales to your existing customers is far easier than attracting a new customer. Keeping your existing customers then is vital to ensuring continued sales and business growth. Using predictive analysis companies can retain existing customers by figuring out which customers are most likely to exit their service or unsubscribe for a service, by assessing what features are most common among customers who exit or unsubscribe for a product. Besides, machine learning can scan vast amount of customer data, analyze it and decide the most appropriate time to interact with a customer to achieve maximum gains. Companies can then reach out to these customers with offers and incentives to prevent them from leaving your business. The increasing popularity of AI in the marketing space and its ability to improve personalization, productivity and performance is making it attractive to increasing number of marketing professionals.

Our Recent Posts