Build Trust & Confidence in Users to Ensure Commercial Success of Your App

access_time April 28, 2019
by   TechmavenitAdmin
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The use of smart phones and apps has pervaded every sphere of our human activity and innumerable numbers of apps continue to be downloaded regularly. As per the latest figures, android users can choose from around 2.2 million apps, with apple store also having over 2 million apps. The average mobile apps user has become very selective in his choice of apps as these have the ability to access personal information. The onus is on app developers then to deliver an app, that is visually appealing, content rich, user friendly and that which satisfies his needs. However, for users in general, trust has become a priority element and users view with suspicion every new app offered to users. In addition, if users have the slightest doubt in their minds about the trustworthiness of an app, they will avoid downloading the app. We feel that a few suggestions given below could build a sense of confidence and trustworthiness about your app among app users. This will result in creating an awareness and interest in the app, retain users for longer periods and bring in more goal conversions. Limit Your Permission Requests & Be Transparent Quite a few of the unnecessary in- app permission requests have the potential to scare away would – be users. Keeping this in mind, ask only for the most crucial in- app permission requests that are vital to the successful functioning of your mobile app. Also, inform your users the specific reasons why you are asking for such particular information details. Keep a Track of All Advertisements A good number of the apps that are available today come with third party advertisements. Advertisements are a revenue-generating model for its owners. However, to maintain the trust and transparency of your apps, you need to scrutinize closely the content of your ads and see if they feature any abusive or pernicious content. The use of Appsee, an app analytics system, that shows you how your ads appear to users, will help you in scrutinizing and eliminating unwanted ads from your apps. Make the Registration Feature Optional Most users view the compulsory registration process for accessing an app to be annoying and they would rather avoid accessing such apps. They feel that sign up forms will enable other people to access their personal information and users are thus reluctant to part with personal details. To overcome this dilemma, make the registration process an optional one and provide a”skip” button. This will help both those who want to register with your app as also provide an opportunity for others to skip the process altogether. Social Proof Providing social proof is one of the best ways to make users download your app, as they will use an app that has been recommended by their friends or relatives. Show your users that that there are innumerable numbers of users who have used it to their entire satisfaction. This is mainly because when people consider buying a product they look for re assurance that they are making the right choice. User Statistics Displaying the number of users who have downloaded the app would be immensely beneficial in building trust among prospective users. Reviews Displaying favorable reviews from users who have used the app would be one of the best ways to build trust in the minds of prospective clients. Word from your customers hold greater value than advertisements and are a validation that the app can be trusted to serve your specific needs  

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