Designing Mobile Navigation with Your User in Mind

access_time March 24, 2019
by   TechmavenitAdmin
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With the number of global mobile users gradually outpacing desktop users, web designers everywhere need to design websites with a mobile- first mentality. Statistics reveal that over 80% of the people use a mobile device to do research on a product whereas over 79% prefer a mobile site for reading product reviews. As of 2015, worldwide mobile phone internet penetration was 52.7 % and it is estimated that by 2017, over 63.4 % of mobile phone users will access online content through their mobile devices. Companies today realize that a mobile friendly site is an effective marketing tool due to its wide use among the majority of global population and also the option of using it at anytime and from anywhere. With such a pronounced shift in user preference for mobile devices, the design focus has to switch to the mobile user experience. However, how do you ensure a high quality user experience? The answer lies in ensuring an efficient and user-friendly mobile navigation. As we all know, great mobile navigation comes down to what you decide to include in the menu, and you do not even need many elements to provide users with great experience. As screen space always comes at a premium on mobile, it is always wise to be choosy with what you include in the menu. Let us go through the most important menu buttons that would generally suffice and should be included in all mobile sites for greater commercial success. Home A home page is the first point of contact by a user and he does so to get a firsthand knowledge of what the site offers and to figure out what to expect from the site. Users can also navigate to other pages of the site to get further info. You should then definitely include a home page while designing your mobile navigation. Search Including a search feature will give mobile users the easiest way to find what they are looking for. You cannot include everything on your mobile screen home page and users will definitely bounce off your site if they cannot find what they are looking for. The best option would then be to put the search feature right at the top of the screen and this will help users find what they are looking for. Social Media Buttons The share icon is another essential part of your mobile navigation menu that you should definitely sport on your site. Social sharing is one of the best ways to share content among peers and also to establish an identity and build up credibility within the social group. It is seen that sharing content on mobile is even more popular than sharing on desktop. Relevant Categories If yours is an e- commerce store, display all relevant features and product categories and offer your customers what they generally look for. You should realize that your growth is directly linked to users accessing your product categories and making purchase Minimalism Works Best Do not burden your users with wide choices and as we all know, users are impatient and want instant answers to what they are searching. Minimalism works best and it would be ideal to offer your users the least number of options in the navigation menu. The fewer the distractions, the better it would be for your users as this would help users find what they want more efficiently leading to better user experience.      

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