Developing Great Home Pages That Users Will Love

access_time August 22, 2019
by   TechmavenitAdmin
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  When users land on your site, the first page they are likely to come across is your homepage. Your home page should ideally reflect the very face of your company and everything that your company stands for. You should therefore design your site in such a way that it catches your users’ attention the moment they land on your site. However, to ensure that your home page catches the attention of your users, a few vital components need to be put in place. Eye Catching Headlines A great headline is an ideal way to catch the attention of your visitors and should tell visitors what to expect from the site. The headline displayed in the site should be brief and to the point. A few sub headlines describing the various products/ services offered by your company would also help catch the attention of visitors. Social Media Links In the present day using social media platforms are increasingly being used for sharing content and for maintaining peer contact. Placing links to all your social media platforms would help your business achieve greater social interaction and help you grow your business. Site Should Load Fast One of the most important considerations while building a website is to make sure that the site loads fast. Search engines consider site load speed as an important signal while ranking sites. Research has shown that 40% of people will abandon a site if it takes longer than 3 seconds to load. A fast loading site will aid conversion; make it a point to design your site in a way that it loads fast. Better Navigation The website navigation system is like a roadmap to all the different areas and to all information contained within the website. Your website homepage navigation should provide visitors with a good user experience and should be simple and visible. Call to Action A call to action (CTA) on your website is a button meant to prompt a user to click on it and to further continue down a conversion funnel. Visitors coming to a site may not know what action to take with regard to product purchase etc; a CTA button will help them with their buying process and help websites achieve conversion goals. Contact Information Your contact information must be explicitly placed on the homepage to enable these visitors reach you. Provide your email address, business address and telephone number to help them know that you value your visitors. Video Uploads One of the best ways to capture the attention of your site visitors is by having a video on the homepage that displays who you are, what products / services you offer in addition to giving a short description of your company’s growth over the years, feedback of satisfied customers etc. However, keep it short, preferably under three minutes Testimonials Testimonials by satisfied customers are a powerful way to gain credibility and acceptance among new visitors. Most people decide to buy something after reading other people’s reviews of the product or service. This makes it pertinent for your homepage to have client testimonials and reviews to help your visitors make up their mind List Your Awards Mentioning in the homepage, the details of awards your company has received over the years is a good way build credibility and gain recognition among customers. Everyone likes to be associated with a winner and if people find that you are a recipient of awards, they will like to be associated with your company.

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