Major Benefits of Choosing Android for Your App Development

The use of smart phones and tablet pcs is witnessing an immense surge in our present day with each of these devices coming with an array of applications. The applications like sending text messages, pictures, gaming, social networking etc serve different purposes and the platform most widely used platform for these services is the android platform. Android is a free and open source mobile operating system built on Linux and developed by Google Inc. It is designed primarily for touch screen mobile devices such as smart phones and tablets. Android enjoys a 53% share of the smart phone market in the United States and 70% worldwide. Enterprises have made use of this mobile operating system to develop custom mobile apps that have brought in increased revenues and resultant business growth. Over 1 million new android devices are activated worldwide every day with over 1.5 billion downloads taking place every month. Known for its scalability, speed, power and performance, android comes with all features that help you manage your business in a most efficient and productive manner. Let us go through some of the major benefits of choosing android for your app development. Open Source Nature The biggest advantage of android is that it is an open source platform using Linux OS and developer can view the source code for understanding and modifying if necessary. Android also allows one to interact with the community for the upcoming expansion of android mobile application development and comes with a single application model allowing for deployment across a wide range of devices. The developer community is working in different applications and share the advancements within the community, making the platform less bug free. Easy Integration One of the great advantages of the android platform is that it can be customized to serve your specific business needs. Organizations can build better relationships with customers by providing them dedicated applications and thus promote the business. You can tweak and integrate the mobile app as per the demands of your existing business. The android application has the best mobile platform for inter application and inter process architecture. Low Cost as Software Development Kit is Provided Free The Android Software Development Kit (SDK) is provided free to the developer community and this minimizes the development and licensing costs. Android applications are developed in java programming language using the Android Software development kit (SDK). Android application development comes without any restrictions and as a result, the developer can create applications without recurring license expenses. You can show the application to the clients any number of times for revisions and modifications can be made without additional expenses. Reach End Users through Multiple Channels With the android platform, you do not have to rely on a single channel to distribute your applications. You can form your own distribution and sales channel for market. In short, you can choose any promotional strategy to reach your users. There are several avenues for income generation and you can greatly increase your income by distributing the app via several channels. Testing Android developers are supported with SDK enabling them to test the application themselves and eliminating the need to rely on the testing teams. Developers can test the application on the simulator before loading on the phone and rectify the errors. Easy for Java Developers Android applications are scripted in java language and anyone with knowledge of java can build android applications. It is beneficial for java developers to transition the code script into a mobile application and implement the android application development services in the app.

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