Mobile App Metrics Everyone Should be Aware of

access_time June 12, 2019
by   TechmavenitAdmin
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  Mobile app developers employed various methods in earlier days to measure the success of various apps. Knowing how a particular app has been received by the public, how it performs and how users are engaging with the app will be vital in preparing remedial measures if deficiencies exist and also to develop new features if needs to be. Most often, technical issues are not the cause of app failure but a lack of eagerness on the part of developers to make the modifications based on feedback. Unlike the earlier days, we presently employ a slew of efficient and measurable methods to gauge the success of an app. We shall now go through a few of the major and indispensable mobile success metrics you should be aware of, to help you track and assess the success of your app. Active Users If you have developed a useful and visually appealing app that users will love, your app could witness large number of downloads. A large number of downloads would generally signify that large number of users love the app for its usefulness. However, this is not the end of the story and reports suggest that nearly 25% of apps downloaded are never used more than once; this is because the high expectations that users harbor about the app are never met in fact. The solution then would be to track the critical app engagement metrics and use those to find actionable solutions. User Retention User retention is an important aspect in app development. Customer retention refers to the ability of the app developer to retain as many customers as possible and make them return as and when they need. Only 25% of the apps downloaded continue to be used regularly. User retention is a major metric that measures the success of your app Session Length Session length is defined as the amount of time the app is in front of the user. It indicates how much time your users are spending in your app per individual session If people exit your app without much of an engagement, know for sure that this is not what your users are looking for. If users stay longer on the app there is greater chance of goal conversions taking place. He also becomes your loyal customer and it is likely that he will refer your app to others. Session Interval Session interval is the time between the user’s first session and his next one. If the user uses your app at regular intervals, it signifies that your app is useful to him. Customer Acquisition Cost (CAC) Knowing how much it costs to acquire a user is important as it is then that we can estimate the cost of our marketing campaigns and make the necessary spend. CAC is the actual expenses required to acquire a new customer divided by the number of new customers acquired Average Revenue per User (ARPU) Average revenue per user is the amount of revenue generated by an app divided by the number of users in a given period. ARPU is the total of all revenue generated from the app including the app’s price, in-app purchases, ads, etc and then dividing this figure by the total number of users. Conversion Rate Conversion rate is the percentage of users who perform as per the goals set forth by the app developer such as buying something; fill out a form, signing up for news letter etc. If you had 20 conversions from 400 clicks then your co

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