Mobile Apps – Busting Current Myths

Mobile apps have been around us for the last several years, with the app development industry witnessing amazing success. However, along with this strong growth phenomenon, a slew of mobile app myths have emerged that need to be debunked at the earliest. The problem becomes even more serious when misconceptions about mobile app creation lead to bad development or implementation decisions. Let us go through a few of the myths about mobile app creation that is currently doing the rounds Mobile Apps are Cheap The cost of mobile app development is closely allied with its several functionalities and features. However, mobile apps do not come cheap even if they come with few functions as development of apps takes lot of time, efforts and resources. If the mobile apps come with several functionalities and features, they will undoubtedly be more costly. Mobile Apps Can Only be Used on Smart Phones Contrary to popular perception, mobile apps can be used on a variety of devices apart from smart phones. People with tablets and other wearable technologies can use the apps as well. You Can Develop an App Quickly Building an app takes a lot of time and effort and there are several processes that need to be completed before the app can go live. You also need to test the newly developed app for bugs and see if all the functionalities are working properly. Mobile Apps Will Sell Itself There is an erroneous perception that once an app has been developed, its quality will sell itself. The fact is that there are over 900,000 iOS apps in the  App Store, 1 million in Google Play and 160,000 in Windows Store with a good many of them not even downloaded. If you want your apps to succeed commercially, you need effective marketing of your apps. Only In-House Mobile App Development Ensures Security You may be reluctant to outsource your mobile app development to offshore companies on the assumption that security will become a casualty. Though it is a sound proposition, in-house mobile app development demands huge capital investment of time and money. You could as well protect yourself against data security threat by entering into a non-disclosure agreement (NDA) with the service provider in order to protect any type of confidential and proprietary information or trade secrets. Aesthetic Appeal & Not Content the Major Criterion A good number of developers assume that an aesthetically pleasing app is all what matters and that its content has only secondary value. First impressions are the best impressions; but unless your content delivers what the user is searching for, your app will be rejected. Aesthetics can only draw attention and create an interest; however, if the content is not what is advertised, your app is likely to be discarded. More Downloads Signify More Commercial Success Various surveys have revealed that the number of app downloads is not an absolute measure of the commercial success of an app as only a fraction of such apps still continue to be used regularly. There are millions of apps that have been downloaded but not used. Your Job Completed Once App Has Been Uploaded It is a great fallacy to assume that once an app has been developed and uploaded you can wait for the money to flow in and forget all about the app. Periodical maintenance and regular updates are necessary if the app is to be a commercial success. The market is full of apps and many new entrants are doing aggressive marketing. Brush up your apps with regular maintenance and updates to ensure commercial success.      

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