Offer Your Users an Enhanced Mobile App User Experience

The success or failure of an app is determined largely by the overall user experience (UX) provided to app users.

As mobile users are increasingly becoming more and more demanding and expect several error free functionalities, you need to build apps that will make users continue to use the app after the initial download. We outline a few tactics to implement throughout the life cycle of your app to achieve maximum user experience.

Ensure that you provide users with error free apps that function without any hitch as an error prone app will distance users. Over 90% of users have reported that they stopped using an app due to its poor performance and 86% uninstalled a mobile app due to its flawed functionality.

A recent study has shown that 79% of mobile users report that they would retry an app only once or twice if it failed to work the first time and only 16% said they would give it more than two attempts.

Provide users with the best usability functions. Usability encompasses the layout of information, design, content and other elements that enable users to accomplish their goals within the app.

The primary aim of delivering a good usability experience is to show the value of your app to the user by demonstrating how users can achieve what they want quickly and efficiently. Inclusion of a tutorial to show the user how the app works and reducing the number of sign- up fields for registration will all enhance the onboarding experience.

Limit the number of user – data requests like the email, phone number, bank a/c number, credit card details etc as users may get irritated when asked to fill in several fields especially on a small screen during registration etc. Ask only for the most vital information, as asking for too many and unnecessary information may make users drop off.

Personalization is centered on customizing the user’s experience on your website according to his interests and preferences and helps provide a more unique and relevant experience to the user. This is done without being overly intrusive or creepy.

Personalizing helps users find products and services they are genuinely interested in without wading through piles of content. The great benefits of personalizing user experience are that it will result in higher conversion rates and bring in increased revenue.

Trust and confidence has become a major issue with users preferring apps that instill trust and confidence.

Users generally view with suspicion every new app preferring to download only that which can be trusted. Instill confidence in your users by displaying awards and certificates received and trusted badges of security as users trust your brand with their personal and financial information. Building trust and confidence in users is one of the major factors that will decide the success or failure of an app.

Provide your app users with various support options as it will help them clarify matters and find the answers they seek. You can also include FAQs and offer live support through “click to- call” buttons or alternatively, you could provide an email address for users to contact you in case of any difficulty.