Progressive Web Apps are a Novel Mobile Experience

The common wisdom for most companies that set out to build an app is to build a native Android or an iOS app with a supporting website. This trend, however, is being replaced by the progressive web apps – a software development methodology that combines the best features of modern browsers with the benefits of a mobile experience. The progressive web apps are built using modern standardized web APIs like service workers, web manifest etc to provide an app like experience delivered through the browser. Progressive web apps can replace all of the functions of native apps and websites all at once. It is built on modern web capabilities and hosted on the web and can become an app on the user’s system over time. Features of Web App There are several salient features that a progressive web app should manifest to be considered as one. It should work for every user, regardless of browser choice because they are built with progressive enhancement as a core tenet Progressive web app is actually your website as opposed to an app that one would have to download on to their device for using. And it does not require any downloads, updates or any manual installation by the visitor. It should be responsive, perfectly filling the screen size on any communication device that it is viewed on – whether on a smart phone or a tablet and the interface should be designed for touch, with gesture interaction. The app should also be able to receive push notifications when the app is not running Benefits of progressive Web Apps The great benefit of progressive web apps is that developers need not develop multiple apps across multiple mobile platforms. Progressive web apps offer the promise of being able to develop a single app and have it work perfectly across all platforms and devices. Progressive web apps work online and offline and can be fully functional in both aspects and are more search engine friendly as they can be crawled by search engines and everything is indexed. Developers need not submit progressive web apps to app stores and wait for approval. Progressive web apps increase visitor engagement, make purchasing or accessing content simple and bring more repeat visitors than business apps. Wider Target Audience Progressive web apps can help business reach maximum number of target customers as it can reach all customers regardless of the platform they use. This is a great boon to businesses, as more customers will mean more business in general. No Need to Upload in App Store Another benefit of the progressive web app is that it allows users to find them with normal urls and Google search. In the case of a native app, you had to submit them to the Apple app store or the Google play store and hope that they stand out. Surveys reveal that over 60% of apps have never been downloaded. Performance Several tests have revealed that progressive web apps are 50% faster than native apps. Using tools like service workers, application shells and instant app pages, progressive web apps can go faster. A study by kissmetric has revealed that a one second delay in page response can result in a 7%  reduction in conversions and for companies whose bottom lines depend on fast and easy conversions, a faster loading interface like progressive web app is always preferable. Progressive web apps provide better functionality and user experience for users leading to better engagement with customers and this will aid goal conversions.        
   

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