Social Media Leveraging Artificial Intelligence Capabilities

access_time February 10, 2019
by   TechmavenitAdmin
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Artificial intelligence is spreading its wings in every sphere and the digital space is no exception.More and more companies are leveraging AI to understand what the customer demands are, and act upon these insights to gain better success. As we all know, social media has now become a new way to conduct business and statistics reveal this very fact. Over 1.65 billion web users are active on social media and 96% of brands use social media in their marketing campaigns. Facebook is prompting 52% of all purchases online and 71% of people who have good social media experiences are likely to refer the same to others. Artificial intelligence can be termed as the intelligence that is exhibited by machines. Any machine or device that understands its environment and takes action to maximize the chances of achieving success and reaching a goal is the best way to understand how AI works Examples of artificial intelligence devices include self- driving cars, facial recognition and human speech recognition programs, robots etc Additionally, social media can be termed as the collection of online communication channels, dedicated to community- based input, interaction, content- sharing and collaboration. It is in short, all about humans connecting with each other to share information, ideas, career interests and other forms of expression via virtual communities and networks. Let us now look at the manner in which we can use artificial intelligence in our social media campaigns to promote our business interests. Helps apply greater focus on targeted customers Using artificial intelligence in social media campaigns helps organizations impart greater focus on their specific target audience instead of wasting resources on people who have no intention to buy. As an example, Facebook uses deep neural networks to decide which advertisements need to be shown to which users. For this, facebook uses AI to analyze the vast amount of data in its possession to figure out who the potential customers are. Machine learning providing deep insights Machine learning is changing the future of social media trends with its deep insights and providing customers with valuable information. Individuals and organizations can make better informed decisions and improve their competitive advantage based on the useful insights provided by artificial intelligence. Improving visual experience Artificial intelligence helps in improving the visual experience and Twitter uses these tools to enhance the visual experience. As per the statistics available, 82% of Twitter users watch video content. Machine learning techniques help sharpen videos and images and offer enhanced user experience. Facial recognition tool and Facebook Facebook is using artificial intelligence in its facial recognition tool, making it easier to tag a person in a picture inside of Facebook. This feature could be helpful in preventing fraud as some users will create fake accounts impersonating other individuals by using a photo of them as their profile picture. Facebook will now let users know when this happens with a photo of them. Provides data security and guards against spam and cyber attacks Cyber attacks and data theft are common features that affect most organizations in the present day. Companies are making use of artificial intelligence tools to observe patterns in behavior that are not normal. Pinterest has acquired Kosei, a data software company, that specializes in personalized recommendation modeling. This enables Pinterest to identify object recognition to boost pins and product recommendations, meaning that what you see will be relevant to you and spam users no longer command influence. It will allow for image and search recognition that is personalized for the individual Pinterest user. . . .

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