Tips to Scale up Your Page Loading Speed

Page loading speed plays a crucial role in ensuring the success of a website to the extent that search engines consider them major site ranking signals. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in two seconds or less. Page speed factor is also a major component for presenting a better user experience and pages with longer load time have higher bounce rates leading to lesser conversions. Google has made it clear that site speed is one of the signals used by its algorithm to rank pages. We give below a few tips that should enable everyone to increase the load time speed of their website. Minimizing HTTP Requests Eighty per cent of a web page’s load time is spent downloading the different parts of the page including images, style sheets, scripts, flash etc. An HTTP request is made for each one of these elements and the more the on- page components, the longer it takes for the page to render. Always remember that leaner is better and the best option to improve the site speed then would be to simplify the design process by streamlining the number of elements on your page and using CSS instead of images where possible. Optimize Images. Optimize your images in such a way that you do not make your images bigger than needed and that they are in the right file format and compressed for the web. Oversized images take longer to load and for this keep your images as small as possible. You can also use image-editing tools to resize the width of your images. You should also reduce color depth to the lowest acceptable level. Always remember that for every second you shave off your load time, you create a better user experience and this will enhance your customer retention potential and improve conversions. Enable Compression Websites with 100 kb and more of page content are bulky and take longer to load and the best way then would be to zip them – a technique called compression. By compressing it, you reduce the bandwidth of your pages and this reduces the HTTP response. You can use Gzip a software application for file compression to reduce the size of your CSS, HTML and Java Script files that are larger than 100 bytes. The compression process also includes removal of all unnecessary characters such as spaces, new lines, comments etc and this will increase your page speed dramatically. Reduce Directs There are times when it is necessary for your application to redirect the browser from one URL to another. In any case, redirects always trigger an additional HTTP request- response cycle and add to load time. The best option would be to restrict the use of redirects to only those cases where it is absolutely necessary as each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request- response cycle to complete. Make Use of Content Distribution Network (CDN) Content distribution networks are networks of proxy servers deployed in multiple data centers to serve content to end users so that users have faster and more reliable access to your site. Content distribution networks come with high capacity infrastructures that help you distribute the load, offer better impression of videos, boost performance and reduce existing hosting costs. They additionally provide usage reports supplementing your own website analytics. Making use of these tips would help you scale up you page load speed substantially.

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