Web Design Mistakes That Everyone Should Avoid

You designed a visually appealing website putting in a lot of your time and effort, hoping this would help you grow your business. Of course, this can happen if done right; but there are times when design mistakes could hinder your business growth as users will not tolerate unprofessional and disorganized sites that do not provide information they seek. We now seek to look at the common design mistakes that you should avoid as design mistakes can have a tremendous negative impact on business growth. Having a Non – Responsive website People the world over are increasingly browsing the World Wide Web and accessing information on the move using their mobile devices. If someone is required to pinch their screen to zoom in to view the information they are searching, they are likely to press the back button and exit the site. If you then want users to access your site and stay on, design a responsive website – a site that adjusts to the screen resolution of the device it is viewed on. Use of Flash Use of flash makes for stunning websites; however, flash makes websites take unduly long time to load. Users have become more and more impatient and users will reject any site that takes long to load. Besides, search engines consider load time also as a ranking factor in their algorithms. Avoid use of flash in your site design then. Poor Navigation Good navigation is one of the most vital components of a successful website. Navigation is like a road map to all the different areas of your site where all the site information has been displayed. Good navigation is intended to help both users and search engines. If the user finds navigating through your site easy, he will stay on; if not, he will press the back button and bounce off your site. Having Dark Backgrounds Displaying content on your site with a black background is never advisable, as human eye would get tired of focusing on content with a dark background. Always make sure that you avoid having dark background for your content but instead make the background light colored and pleasing to your eyes. Little Content Content is your bridge with your users and search engines want websites to offer unique, useful and original content to users. Search engines reward sites that have high quality original content by positioning them higher in search results. This will definitely have a positive impact on your business. Users will ignore a site with little to no content and more especially the search engines. This will result in poor site exposure and a resultant loss of business. Having Too Much Content on a Single Page Though content is king, one should also avoid having too much content on a single page. Users only scan website content; so display content on the page using headings, bullet points, small paragraphs etc. In any case, most people recommend that maximum content on a single page should not exceed 500 words Background Music Avoid having background music on a website as it is annoying and because most people prefer listening to music of their choice. People will click away from site if they find the music annoying or not liking to their taste. Too Many Ads Displaying too many ads, pop ups etc are a nuisance to most people and users will discard such sites. Display only the ads that are related to the content being displayed and that which users may be interested in and click if needed.

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