Website Redesign for Better Usability

access_time March 18, 2019
by   TechmavenitAdmin
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User experience and web usability are major ingredients that play a crucial role in deciding the   success or failure of a website. Each company should provide users with these two vital ingredients to make users stay on the site and help in the conversion process. Usability is the ease of use of a website, software application, mobile technology or any user- operated device that helps users achieve their goals with effectiveness, efficiency and satisfaction. . Users should enjoy interacting with the website helping them build trust with your company. If a website is difficult to use or if the homepage fails to clearly state what a company offers and users are confused, then users will definitely leave the site. Web designers should realize that a user-friendly website would hook users to your site, whereas users will exit a site that does not provide ease of use. You should then redesign your site in such a way that it provides users with a user centered design (UCD) that is easy- to use. A study by Jakob Nielson on usability redesign has revealed that with a good usability design, websites increase desired metrics by 135%on average. He has suggested that companies spend 10% of their budget on presenting a better usability design We go through some of the major benefits that accrue if a company adopts usability – optimization strategies for redesigning their site and making it more user – friendly. Improved Conversion Several studies have shown that nearly half of web users expect a site to load in two seconds or less and that they tend to abandon a site that does not load within three seconds. 79% of web shoppers also say that they will not return to a site that does not perform well. It has been seen, that with improved usability, a site can increase their business by up to 75% and this could decide the success or failure of a website. A website redesign with better usability features is then the sure fire way to bring in improved conversions and the major contributor of site success. Repeat Customers A customer will always return to a website that has given him a pleasant user experience and helped him achieve his business goals in a most user- friendly manner. Make sure that you redesign your website to offer your customers a pleasant user experience if the existing site does not offer such a feature. Repeat customers are the backbone of your company and your goodwill ambassadors who will help drive the company’s commercial growth. Better Brand Image If your company website does not offer a good user experience, your reputation is likely to be affected. Companies take great effort to present the users with the best experience and if the site does not offer such, users will have a very bad opinion of the company. Offering a better user experience will generate a better brand recognition and reinforce your brand among users. A better brand image would play a crucial role in today’s competitive environment. Improved Market Penetration An accessible web design helps you penetrate more markets and reach more customers bringing more conversions and greater business growth. Better SEO (Search Engine Optimization) Search engines consider factors such as ease of use of a website, pleasant user experience and faster page load speed as positive signals that impact the ranking of a website. If you intend to achieve good ranking in search results, you should then redesign your site to provide users with these SEO features.

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