Why Do Some Apps Continue to Fail?

access_time May 10, 2019
by   TechmavenitAdmin
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You have taken great pains to develop an app, investing heavily in terms of money and resources. You want it to succeed at all costs and bring you money from day one. However, things do not turn out the way you wish and a great many number of people are just discarding your app. Why is it then that a great number of apps continue to fail despite the best efforts that have gone in to it? Let us look at some of the major reasons why quite a good number of apps fail despite all the efforts being put in. Lack of Adequate Research The starting point of any mobile app development process should be an initial research done to test the various elements that could decide the outcome of an app. Research could include finding out if a market for the specific type of app you intent to develop really exists and who the real target users are. You also need to find who your competitors are and the type of apps they develop and its success ratio. Doing an initial research like this will have a great impact in assuring the success of your app. As 35% of all mobile app engagements last less than a minute, it implies that you need to develop an app that your target users will like. If you decide to build an app without doing adequate research, defining your audience and their preferences, you may be building a product that you feel people may want, when in reality they do not want. Never Ignore Platform Specifics When developing for multiple platforms, it is always important to build with platform differences in mind. Both iOS & Android operate in different spaces, using gestures and common buttons placed in different areas. When building for multiple platforms, always beware of the fact that each platform has elements that are unique and build apps keeping this very fact in mind. Poor User Experience In most cases, the success or failure of an app hinges on the quality of its user experience. If users find it difficult to perform the basic functions on your app or if the app takes unduly long time to load, or if users are presented with large number of fields to fill in for registration purposes, then this obviously is a poor user experience that is bound to make users exit your site. Your app should offer a good user experience and make life easier for customers. Failure to Do Proper Testing Each user downloading an app for his use, expects a smooth and hassle free experience. However, breakdowns occur frequently and the reason can be traced to a lack of testing procedures. A beta test done before official launch could detect a majority of bugs that would otherwise have escaped in- house scrutiny. As we all know, a single crash will make users discard your app for good. Test your app for any bugs or technical flaws then, as testing can make the difference between failure and success Poor Marketing & Monetization strategy Lack of a proper marketing strategy can also be a major cause of app failure. You should make potential users aware of the existence and the likely benefits of your app so that they become your customers. Marketing techniques could involve digital marketing including social media marketing such as via facebook, Twitter, email etc and through the several offline channels. It is through a proper marketing strategy only, that your app gets ample visual publicity; this will ultimately guarantee the commercial success of your app.

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